AI visibility tools for ecommerce: 6 options compared (2026)
Some shoppers now ask AI assistants which product to buy before visiting a store. For ecommerce teams, the useful questions are whether a tool tracks products or only brands, which engines it covers and whether it supports your store platform.
Updated
Published by Citanto, one of the products compared. Citanto is listed first because this is its own site; the order is not a performance ranking. Competitor prices and allowances were checked on each provider's public pricing page in October 2026. Verify current plans with each provider before buying.
Which tools track individual products?
Check the plan, not only the product. Peec AI's pricing page lists AI Shopping with SKU-level tracking, Scrunch lists product observability on Enterprise and Profound lists ChatGPT Shopping on Enterprise. Citanto measures brand mentions, not individual products, and does not connect to Shopify: you publish each approved article yourself.
| # | Tool | Best for | Price |
|---|---|---|---|
| 1 | CitantoPublisher | Smaller DTC brands on a non-Shopify site that want brand-level measurement and content drafts. | Free audit; Starter €49/mo, Growth €149/mo, Agency €349/mo |
| 2 | Gauge | Teams that want high-volume daily tracking and a content engine. | Growth $599/mo; Enterprise custom |
| 3 | Profound | Larger teams that want AI-search analytics and credit-based marketing agents. | Free 7-day trial; Enterprise custom |
| 4 | Otterly AI | Small teams that want low-cost daily monitoring with GEO audits and recommendations. | Lite $29/mo ($25 billed annually), Standard $189/mo, Premium $489/mo |
| 5 | Peec AI | Marketing and SEO teams that want daily AI-search analytics with prioritized actions. | Starter $95/mo, Pro $245/mo, Advanced $495/mo (monthly billing) |
| 6 | Scrunch AI | Brands and agencies that want monitoring, site audits and an agent-facing site layer. | Core $250/mo; Enterprise custom |
1. Citanto
Best for: Smaller DTC brands on a non-Shopify site that want brand-level measurement and content drafts.
Citanto measures brand mentions and cited sources on a monthly question panel and prepares content drafts from your business profile. It does not track individual products. On Shopify, Citanto does not change your store: you publish each approved article yourself with the steps it prepares.
- Brand-level mention and citation rates
- Drafts checked against your business facts
- WordPress drafts and step-by-step publishing elsewhere
- Monthly plans from €49
Early access. Measurement is monthly and much smaller than daily trackers: 15 or 30 questions, each sent twice to each engine. On Wix, Duda, Shopify and other platforms, you publish each approved article yourself.
2. Gauge
Best for: Teams that want high-volume daily tracking and a content engine.
Gauge combines prompt tracking, an Action Center and a content engine. Its pricing page lists Growth at $599 a month: 600 prompts run daily across three platforms (ChatGPT, Google AI Mode and Microsoft Copilot), 54,000 answers a month, plus 18 publish-ready articles. Enterprise is custom and adds Google AI Overviews, Gemini and Perplexity.
- 600 prompts tracked daily on Growth
- 18 articles a month on Growth
- CMS publishing to Webflow, Framer, Sanity and GitHub
- Agency Mode
No plan below $599 a month is listed. Claude and Grok tracking need your own API key outside Enterprise.
3. Profound
Best for: Larger teams that want AI-search analytics and credit-based marketing agents.
Profound combines Answer Engine Insights with an AI Marketer and Agents for research, content and recurring workflows. Its pricing page lists a free 7-day trial (50 prompts run daily on ChatGPT, Gemini and Google AI Overviews) and custom Enterprise packages for brands, plus a self-serve Agency Growth plan for agencies. Agents run on credits.
- Up to 9 answer engines on Enterprise
- Agents for content and workflows
- Agent analytics
No self-serve paid plan for brands is listed; Enterprise pricing is custom and agent usage is credit-based.
4. Otterly AI
Best for: Small teams that want low-cost daily monitoring with GEO audits and recommendations.
Otterly AI tracks search prompts every day on ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot, with Claude, AI Mode and Gemini available as add-ons. Its pricing page lists Lite at $29 a month (15 prompts), Standard at $189 (100 prompts) and Premium at $489 (400 prompts) on monthly billing, with GEO audits and recommendations included.
- Low entry price
- Daily tracking
- GEO URL audits and recommendations
Lite covers 15 prompts and 1 workspace, with 3 recommendations a week; Claude, AI Mode and Gemini are add-ons.
5. Peec AI
Best for: Marketing and SEO teams that want daily AI-search analytics with prioritized actions.
Peec AI tracks visibility, position, sentiment and share of voice every day, with source analysis and Actions that prioritize what to create, optimize or influence. Its pricing page also lists agent actions. Starter covers 50 prompts tracked daily on 3 models (about 4,500 answers a month) for 1 project.
- Daily tracking on 50 to 350 prompts
- Actions and gap analysis
- Source and citation analytics
Starter covers 1 project and 3 models; more prompts and projects need a higher plan, and more models an add-on or Enterprise.
6. Scrunch AI
Best for: Brands and agencies that want monitoring, site audits and an agent-facing site layer.
Scrunch combines AI monitoring and citations with insights, site audits and, on Enterprise, an Agent Experience Platform (AXP) that serves AI agents an optimized version of your site. Its pricing page lists Core at $250 a month: 125 prompts, 5,000 responses a month on ChatGPT, Perplexity, Google AI Overviews and Copilot, 5 site audits and basic content generation, with a 7-day free trial.
- 5,000 responses a month on Core
- Site audits and page optimizations
- Agent Experience Platform on Enterprise
AXP, API access and more engines are on the custom Enterprise plan.
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Frequently asked questions
Why does AI visibility matter for ecommerce?
Some shoppers start product research with an AI assistant. When someone asks for the best running shoes for flat feet, the answer names a few brands and products. Measuring whether yours appear shows whether this channel reaches you; measurement alone does not change the answers.
How do these tools differ from SEO tools?
Classic SEO tools report rankings in a list of links. GEO tools measure AI-generated answers: which brands are named and which sources are cited. Several SEO suites now include AI visibility modules, so compare the engines, questions and sampling each tool uses rather than its category label.
What should I look for when choosing one?
The engines covered, how many questions are measured and how often, whether the tool also helps produce or deliver content, how the price scales with volume, and the integrations you need. Test with your own site and questions before committing.