Know when and where AI answers mention you
Citanto sends a fixed panel of questions about your category to four AI engine APIs each month. It records whether your brand is mentioned, which sources are cited and which competitors appear.
Mention rate and citation rate, kept separate
Citanto reports two rates: your mention rate (how often your brand is named in sampled answers) and your citation rate (how often your own site is cited as a source). They can move independently. A brand that is often named but rarely cited is a useful signal to investigate.
Four engine APIs, reported separately
Your questions go to the OpenAI, Perplexity, Gemini and Claude APIs with web search enabled, and each engine is reported on its own. API answers can differ from what people see in the consumer apps, so the results are samples, not a record of every conversation.
Share of mentions against competitors
Each answer also records which competitor brands are named. You can compare your share of mentions with theirs on the same questions, engines and schedule.
A stable panel, comparable month to month
The question panel stays the same from one month to the next, so results remain comparable. A question you exclude is replaced the following month, and a change of panel or method is flagged instead of being charted as a trend.
How it works
We build your question panel
Questions built from templates, your business category and your offers. They are not drawn from search-demand data, and you can exclude any that do not fit.
We send them to four engines
Each question is sent twice to each engine API in the monthly measurement. Starter measures 15 questions; Growth and Agency measure 30.
You see where you stand
Mention rate, citation rate and share of mentions, per engine, compared with the previous month.
You decide what to work on
Results by question type inform the content plan. You review every draft before it is delivered.
Check your site's AI readiness. Free.
Citanto reads your homepage, robots.txt, sitemap and up to 15 pages listed in your sitemap, then checks crawler access, structured data and content signals. See the observed gaps and what to fix first.
Frequently asked questions
What is AI citation tracking?
AI citation tracking measures how often AI answers name your brand and cite your site as a source for questions about your category. Citanto measures both on a fixed question panel, sent to four engine APIs each month.
Where do the measured questions come from?
Citanto builds the panel from question templates, your business category and your offers, such as services, products or location. It does not use search-demand data, so the panel shows how engines answer plausible buyer questions, not how often people ask them. You can exclude a question; its replacement applies from the next month.
What's the difference between mention rate and citation rate?
Mention rate is how often your brand name appears in an AI answer. Citation rate is how often your own site is cited as the source behind it. Tracking both separately shows whether being named and being cited move together.
Which AI engines does Citanto measure?
The OpenAI, Perplexity, Gemini and Claude APIs, with web search enabled, each reported separately. These API samples do not represent every conversation in consumer apps such as ChatGPT.