Skip to content
B2B and software

Your buyers ask AI for a shortlist before they book a demo

For software companies, consultants and B2B services. Citanto prepares the pages AI assistants draw on when they compare vendors: how to choose in your category, one guide per use case, clear pre-sales answers.

✓ Free audit✓ No account✓ No credit card
Someone working on a laptop at a wooden table, a cup of coffee beside it.

Questions your customers ask AI assistants

Examples from the question set Citanto uses for this trade. Your panel is built from your own town, services and offers.

  • “best invoicing software”Builds a shortlist
  • “which CRM tool would you recommend for a small team”Asks for advice
  • “[your product] alternatives”Compares you with others
  • “best tool for planning social media posts”Has a job to get done
  • “how much does a marketing consultant cost”Checks the budget
  • “how to choose a data protection consultant”Wants criteria

What your site can give an answer

Two questions of this trade, the facts an answer can use, and the page of your site that gives them.

“which CRM tool would you recommend for a small team”

What an answer can use
  • Who your product is for, and who it is not for
  • Your pricing, stated on a page
  • The integrations you really offer
The page that gives itA guide to choosing a tool in your category

“how much does a marketing consultant cost”

What an answer can use
  • How you price your work
  • What a typical engagement includes
The page that gives itA page of questions on engagement models and pricing

Pages Citanto prepares for you

Someone working on a laptop in a home office, seen from behind.Hands arranging sticky notes on a large sheet during a workshop.
Guides to choosing
For software, how to choose a tool in your category: the criteria that matter to your buyer, who your offer suits and who it does not, the questions to ask any vendor.
A guide per use case
For software, one page for each job your product gets done, in your buyer's words.
A page about you
For consultants: your specialty, your method, the sectors you work with and your credentials.
Pre-sales answers
Pricing, integrations, security and onboarding for software; engagement models, pricing and deliverables for consultants.

What the monthly audit checks

Among the checks Citanto runs on your site every month, these are the ones that matter most in your trade.

  1. Pages readable without JavaScript

    Many software sites only show their text once JavaScript runs. The audit measures how much text your server sends before any script, which is all that crawlers without JavaScript see.

  2. Links to your official profiles

    The audit counts the recognized platforms your structured data links to, such as LinkedIn. It does not check that each profile is yours, so list only your own.

  3. An About page with real text

    The audit looks for a link to an About page and checks that the page holds substantial text.

  4. A link to a review platform

    The audit looks for a link from your home page to a recognized review platform and, for software, recommends G2 or Capterra.

  5. Questions with their answers

    The audit looks for headings phrased as questions and followed by an answer on the pages it reads.

Trades Citanto knows
  • SaaS / software product
  • Consultant / freelance professional

Each one has its own questions, page types and writing rules, and its own type in your structured data. Another line of work? The profile has a general option.

Writing rules for your trade

  • No claim about a named competitor's features or prices, and never an invented weakness.
  • No invented features, integrations, certifications or customer counts.
  • Put in your profile only the client references you may publish: drafts can quote them.
  • No outcome is guaranteed to your buyers.
A draft held by Citanto because it states a duration that is not in the business profile.
Citanto with a demo business. The data is simulated.

Which plan

Growth (€149 a month) suits most B2B teams: up to 4 pieces a month and 30 measured questions. Starter (€49) is enough to start with the audit and a first set of pages.

Compare plans in detail

See what AI assistants read on your site

✓ Free audit✓ No account✓ No credit card

Questions

Will Citanto write “us vs competitor” pages?

Citanto writes guides to choosing a tool in your category. They state no fact about a named competitor, because those facts change often and are hard to verify.

Will Citanto write about features we are about to launch?

Only what your profile states. Drafts are written with the instruction never to invent features, integrations, certifications or customer counts.

We sell in several languages. Does Citanto follow?

Drafts and measurement use the main language of your business profile when it is supported: English, French, German, Spanish, Italian or Hindi.

Our site is built with a framework and deployed by our developers. How do we publish?

Each approved article comes with its text, its description and its structured data, ready for your developers to add to the site.